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Deal and kennedy corporate culture pdf
In total, they identified six elements that together provide a picture of corporate culture: stories, rituals and routines, symbols, organizational structure, control systems and power structures. Tip: When thinking about this, see also our article on, which was developed about 10 years later. They know the history of the company inside out, and can be relied on to interpret a current situation using the beliefs, values and past practices of the company.
DEAL AND KENNEDY CORPORATE CULTURE PDF DRIVERS
© iStockphoto hatman12 Corporate culture is one of the key drivers for the success – or failure – of an organization.